Discover insights and strategies to help you expand your reach.
The holidays are one of the easiest times of year to reach out to past clients. People expect to hear from friends and businesses they like, and a card or small gift from their agent feels normal instead of salesy. Good real estate holiday marketing keeps you in mind with the people who are most likely to send you your next deal.
Real estate farming works best when you pick the right neighborhood before you spend a dollar on mail. A good farm area has enough homes
A homeowner in your farm area is thinking about selling. Two years ago she would have typed “best realtor near me” into Google and scrolled through the map pack. This year she opens ChatGPT and asks, “Who are the best real estate agents in Newport Beach, and what should I look for?”
She gets back three or four names. Not ten. Not a page of links. Maybe not even you?
If your name is among the agents that show up in search, everything else you do has a chance to work. Your website, your postcards, your listing presentation, your branding. If not, well… the rest doesn’t matter.
That is a dramatic change to how home buyers and sellers find their agents, from just a couple years ago. The good news is that the work of showing up in those answers is not mysterious, and most of it overlaps with things you should already be doing anyway. Here is how these tools actually pick names, and what you can do about it.
Most agents do not fail because they are lazy. They fail because they are busy.
There is always another showing, another inspection, another client who needs an answer in the next ten minutes. The days fill up fast, and the work that would actually grow your business keeps sliding to next week. Then next month. Then next year.
Meanwhile, the agent down the street who set aside two hours a month to think through a real estate marketing strategy is now the name everyone in that neighborhood knows.
Strategy is not a luxury for agents with free time. It is the thing that creates free time. Here is how to build it into a schedule that never seems to have room for it.
Most agents know they should be posting on social media. The hard part is keeping it up. You start strong, share a few listings and a market update, then a busy week hits and the account goes quiet for a month. It happens to a lot of agents.
At 23 Window Media, we work with real estate teams across the country who want their online presence to drive business. The single biggest factor we see in social media success is simple. It is showing up regularly with content your audience can count on. Here is why consistency matters so much in real estate social media marketing, and how to build a system that keeps you posting without burning out.
Real estate marketing looks a lot different than it did five years ago, and the next five years will bring even bigger shifts. Buyers expect to tour homes from their phones. Sellers want data-rich proof of expertise before signing a listing agreement. And every agent is wondering how AI will change the game.
There’s no need to overhaul everything overnight. The goal is understanding which trends are actually moving the needle and integrating them with the marketing fundamentals that already work. At 23 Window Media, we keep a close eye on where the industry is heading so our agents stay ahead of it.
Below are the trends shaping the future of real estate marketing, plus how to put them to work for your business.
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