Real Estate Farming Starts With Choosing the Right Farm Area
Real estate farming works best when you pick the right neighborhood before you spend a dollar on mail. A good farm area has enough homes
September 17, 2026
No Comments
Blog
Discover insights and strategies to help you expand your reach.
How to Get Your Real Estate Business Recommended by AI Search
A homeowner in your farm area is thinking about selling. Two years ago she would have typed “best realtor near me” into Google and scrolled through the map pack. This year she opens ChatGPT and asks, “Who are the best real estate agents in Newport Beach, and what should I look for?”
She gets back three or four names. Not ten. Not a page of links. Maybe not even you?
If your name is among the agents that show up in search, everything else you do has a chance to work. Your website, your postcards, your listing presentation, your branding. If not, well… the rest doesn’t matter.
That is a dramatic change to how home buyers and sellers find their agents, from just a couple years ago. The good news is that the work of showing up in those answers is not mysterious, and most of it overlaps with things you should already be doing anyway. Here is how these tools actually pick names, and what you can do about it.
August 18, 2026
No Comments
Strategic Thinking Is the Key to Real Estate Business Success
Most agents do not fail because they are lazy. They fail because they are busy.
There is always another showing, another inspection, another client who needs an answer in the next ten minutes. The days fill up fast, and the work that would actually grow your business keeps sliding to next week. Then next month. Then next year.
Meanwhile, the agent down the street who set aside two hours a month to think through a real estate marketing strategy is now the name everyone in that neighborhood knows.
Strategy is not a luxury for agents with free time. It is the thing that creates free time. Here is how to build it into a schedule that never seems to have room for it.
July 15, 2026
No Comments
Why Consistency Wins in Real Estate Social Media Marketing
Most agents know they should be posting on social media. The hard part is keeping it up. You start strong, share a few listings and a market update, then a busy week hits and the account goes quiet for a month. It happens to a lot of agents.
At 23 Window Media, we work with real estate teams across the country who want their online presence to drive business. The single biggest factor we see in social media success is simple. It is showing up regularly with content your audience can count on. Here is why consistency matters so much in real estate social media marketing, and how to build a system that keeps you posting without burning out.
June 19, 2026
No Comments
Future-Proofing Your Real Estate Marketing with AI and Emerging Trends
Real estate marketing looks a lot different than it did five years ago, and the next five years will bring even bigger shifts. Buyers expect to tour homes from their phones. Sellers want data-rich proof of expertise before signing a listing agreement. And every agent is wondering how AI will change the game.
There’s no need to overhaul everything overnight. The goal is understanding which trends are actually moving the needle and integrating them with the marketing fundamentals that already work. At 23 Window Media, we keep a close eye on where the industry is heading so our agents stay ahead of it.
Below are the trends shaping the future of real estate marketing, plus how to put them to work for your business.
May 22, 2026
No Comments
Mastering AI in Real Estate Marketing for Peak Efficiency
Real estate moves fast. Agents and teams constantly look for ways to save time while keeping their marketing sharp. Artificial intelligence tools like ChatGPT, Claude, and Gemini offer a smart way to streamline your daily tasks. By integrating AI in real estate marketing, you can automate repetitive work and focus on building relationships with your clients. This guide covers how to use these large language models effectively while avoiding common pitfalls.
At 23 Window Media, we provide custom marketing services to agents across the U.S. to help navigate these new technologies and grow their business.
April 21, 2026
No Comments
Jumpstart Your Sales Pipeline
With 23 Window Media
Find out how our marketing solutions can help you meet your objectives.
