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Listings That Sell: A Property Marketing Guide for Real Estate Agents

Luxurious home for sale through the viewport of a camera, symbolizing property marketing for real estate realtor agents

As a real estate listing agent, property marketing is the key to selling your clients’ properties quickly and at the best possible price. This guide delves into the essentials of crafting compelling listings, from riveting listing descriptions to eye-catching visuals, and the importance of accuracy in your presentation. By adhering to these principles, you can elevate your listings above the competition, making them irresistible to potential buyers.

The Power of a Good Listing Description in Property Marketing

Crafting Descriptions That Captivate

An important step in property marketing is to create a listing description (aka MLS public remarks) that does more than just list the features of a property—it should sell a lifestyle! Use vivid, descriptive language to paint a picture of the life potential buyers could lead in this home.

Remember also that not every browsing homebuyer will read the whole description. (Many only look at photos.) So, you want to front-load your listing description with the property’s most appealing selling points, as the initial lines are crucial to making your pitch.

In writing your listing description, brevity is key — aim for a maximum of around 250 words, in most cases, to ensure your message is conveyed efficiently without losing reader engagement. Incorporate details about the location, highlighting nearby amenities, parks, and transit access to give a comprehensive view of what the area offers.

Location, Location, Location

Understanding and highlighting the property’s surroundings can significantly enhance its appeal. Mention neighborhood amenities in the building or community/HOA, any local attractions, and the overall vibe of the community if it’s worth noting. For agents not super familiar with the area, tools like Google Maps are your best friend, providing a wealth of information to enrich your listing.

Typewriting with script ‘something worth reading’ symbolizing great listing descriptions in property marketing

Elevating Your Real Estate Listing with Visuals

A picture is worth a thousand words, especially in real estate. Investing in professional photography and videography can dramatically transform how your listing is perceived.

Even more advanced, tools like 3D tours, either professionally created via Matterport or agent-guided like Zillow 3D Home®, allow potential buyers to immerse themselves in the property at any time, from anywhere in the world. Remember, the quality of your visuals reflects the quality of your listing, making professional imagery non-negotiable.

P.S. If you’re not sure whether you are skilled enough with your iPhone camera to take great photos for your sellers… you’re not! Don’t skimp on listing photos; it’s not worth it for you or your sellers.

Professional photographer looks at their camera and equipment for a property marketing photo shoot

Keeping It Real: Why Honesty is the Best Policy in Property Marketing

Whether real or imagined, what do consumers dislike most about real estate? Lying listings and lying agents. While it’s tempting to oversell a property, transparency is crucial for listing agents. Misleading descriptions can tarnish your reputation and hurt your business in the long run.

Remember how we said to “sell the lifestyle and tell a story” in your listing description? This story must be non-fiction! You are not doing yourself or your sellers any service by exaggerating features of the property.

If a listing has areas that need updating, present them as opportunities for personalization rather than drawbacks. This approach not only builds trust with potential buyers but also sets realistic expectations, paving the way for a smoother transaction process.

Priced accurately and presented well, any home can be strategically marketed to improve your sellers’ outcome.

Scrabble-style letter blocks spelling out 'TRUST' on a wooden surface, symbolizing the foundation of honesty in real estate marketing

Maximizing Home Seller Results Through Strategic Property Marketing

Effective property marketing is more than just selling a property. Whether the listing is $200,000 or $20 million, it’s about selling a dream, an opportunity, and a lifestyle to prospective buyers. However, the foundation of this dream must be built on integrity and professionalism.

As a real estate agent, your approach to marketing not only reflects on the properties you represent but also on your identity as a professional.

By focusing on creating engaging, honest, and visually appealing listings, you position yourself as a trusted advisor in the real estate market, capable of delivering results that delight both sellers and buyers alike.

Your Property Marketing Specialists

Nervous about doing it all right, or just don’t have the time? If you’re an agent looking to upgrade your property marketing while freeing up more time for sales, networking and personal life, let 23 Window Media be your property marketing specialists. Contact us to find out how we can help you meet more leads, win more listings, and impress your clients with results!

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