23 Window Media

Video Marketing for Real Estate: The Ultimate Guide for Agents

Happy young woman setting up smartphone before shooting video

Video marketing for real estate is one of the most powerful tools agents have to showcase properties, build their personal brand, and generate a steady stream of leads. In today’s digital world, home buyers and sellers expect video.

Why Video is a Game-Changer for Real Estate Marketing

Video immerses viewers in a property or neighborhood in a way photos alone can’t match. It builds an emotional connection and speeds up decision-making. For agents, video helps you stand out, demonstrate your expertise, and form personal connections with potential clients. It works at every stage of the sales funnel to attract, nurture, and convert leads.

Woman recording video with notes at well-lit table

The Most Effective Types of Real Estate Videos

Types of real estate marketing videos you might consider creating include:

  • Property tours and listing videos
  • Agent profiles and introductions
  • Client testimonials and success stories
  • Neighborhood and community guides
  • Educational content (home buying/selling tips, market updates, etc.)

It’s important to focus on providing value and building trust, not just selling. Mix listing videos with brand-building content.

Three men recording real estate agent profile video

Video Marketing Best Practices for Social Media

To get the most out of video on social media:

  • Post consistently, at least weekly
  • Optimize for each platform (square for Instagram, vertical for Stories/TikTok)
  • Use captions since most watch without sound
  • Include strong calls-to-action
  • Engage with comments to boost reach
  • Promote listings and educational videos with paid ads

Pro Tip: Keep social videos short (30-60 seconds), but link to longer content like listing tours and market updates on YouTube and your website. That means less work for you in creating social content, while putting your social content to work!

Beautiful waterfront house showcasing power of real estate video

Keys to Real Estate Video Marketing Success

Now you know what types of videos to create. Finally, follow these tips to really maximize your video marketing ROI:

  • Batch create content to save time
  • Invest in good lighting, sound, and editing
  • Hire a professional videographer for listing videos
  • Optimize your YouTube channel for SEO
  • Create lead magnets and use retargeting ads
  • Always include contact info and calls-to-action
  • Track your results, test different approaches, and continuously improve your video strategy.

With video marketing for real estate, you can become the go-to agent in your market. Need help? Ask the experts!

Our team at 23 Window Media has over 100 years of combined business-building and executive-level real estate marketing experience. Reach out and let’s explore how you can win more business and grow your sphere.

More Posts

Wooden letter blocks spelling out the word "search" on a white background

SEO for Real Estate Agents: How to Get More Leads & Traffic to Your Realtor Website

Are you a real estate agent looking to boost your online presence and generate more leads? Having a strong SEO strategy is crucial for success in the competitive real estate market nowadays, and it’s only growing more important. This guide will walk you through the essential steps to optimize your real estate website for search engines, attract more organic traffic, and ultimately, close more deals.

Blocks spelling ‘email’ referring to email marketing for real estate

Email Marketing for Real Estate Agents: How to Grow Your Business

Email marketing for real estate is a powerful tool that can help agents nurture leads, build relationships, and stay top-of-mind with clients. In this blog post, we’ll explore how real estate agents can build and maintain a successful email marketing campaign to grow their business. Whether you’re new to email marketing or looking to refine your strategy, this guide will provide actionable tips and insights to help you succeed.

Macbook, iPad and iPhone for a real estate website

10 Effective Online Marketing Strategies for Real Estate Agents to Boost Leads in 2024

Are you a real estate agent looking to generate more leads, close more deals and grow your business? As the marketing ‘secret weapon’ to top agents across the country, we know firsthand that effective online marketing is crucial for attracting your next homebuyers and sellers. In this guide, we’ll explore 10 important digital marketing strategies to elevate your online presence and take your real estate career to new heights. (Are you doing all 10? If not, why not?)

Illustration of a social media advertising for real estate agents post with a home for sale and ‘like’ button

The Power of Social Media Advertising for Real Estate Agents

In today’s digital age, social media advertising has become an invaluable tool for real estate agents looking to promote their listings, connect with potential buyers and sellers, and grow their business. With billions of active users across platforms like Facebook, Instagram, and LinkedIn, social media offers unparalleled reach and targeting capabilities that can help you stand out in a competitive market.

Send Us A Message

Jumpstart Your Sales Pipeline

With 23 Window Media

Find out how our marketing solutions can help you meet your objectives.

Jumpstart your sales Pipeline with 23 Window Media