23 Window Media

Video Marketing for Real Estate: The Ultimate Guide for Agents

pexels george milton 6954220 scaled

Video marketing for real estate is one of the most powerful tools agents have to showcase properties, build their personal brand, and generate a steady stream of leads. In today’s digital world, home buyers and sellers expect video.

Why Video is a Game-Changer for Real Estate Marketing

Video immerses viewers in a property or neighborhood in a way photos alone can’t match. It builds an emotional connection and speeds up decision-making. For agents, video helps you stand out, demonstrate your expertise, and form personal connections with potential clients. It works at every stage of the sales funnel to attract, nurture, and convert leads.

pexels mikhail nilov 7777151

The Most Effective Types of Real Estate Videos

Types of real estate marketing videos you might consider creating include:

  • Property tours and listing videos
  • Agent profiles and introductions
  • Client testimonials and success stories
  • Neighborhood and community guides
  • Educational content (home buying/selling tips, market updates, etc.)

It’s important to focus on providing value and building trust, not just selling. Mix listing videos with brand-building content.

pexels mjlo 2872418 scaled

Video Marketing Best Practices for Social Media

To get the most out of video on social media:

  • Post consistently, at least weekly
  • Optimize for each platform (square for Instagram, vertical for Stories/TikTok)
  • Use captions since most watch without sound
  • Include strong calls-to-action
  • Engage with comments to boost reach
  • Promote listings and educational videos with paid ads

Pro Tip: Keep social videos short (30-60 seconds), but link to longer content like listing tours and market updates on YouTube and your website. That means less work for you in creating social content, while putting your social content to work!

pexels alex staudinger 829197 1732414 scaled

Keys to Real Estate Video Marketing Success

Now you know what types of videos to create. Finally, follow these tips to really maximize your video marketing ROI:

  • Batch create content to save time
  • Invest in good lighting, sound, and editing
  • Hire a professional videographer for listing videos
  • Optimize your YouTube channel for SEO
  • Create lead magnets and use retargeting ads
  • Always include contact info and calls-to-action
  • Track your results, test different approaches, and continuously improve your video strategy.

With video marketing for real estate, you can become the go-to agent in your market. Need help? Ask the experts!

Our team at 23 Window Media has over 100 years of combined business-building and executive-level real estate marketing experience. Reach out and let’s explore how you can win more business and grow your sphere.

More Posts

Pineapples dressed up like happy clients and raving fans celebrating together for real estate client referrals

Building Your Real Estate Business Through Raving Fans

Raving fans in real estate are more than just satisfied clients. They are enthusiastic advocates who actively promote your services, send referrals without being asked, and become your most effective marketing tool.

Unlike traditional client relationships that end at closing, raving fans stick around for years, generating a steady stream of business through word-of-mouth recommendations and repeat transactions.

Most real estate agents focus heavily on new lead generation, pouring money into digital ads and farming campaigns. This is an important part of your lead pipeline. However, the highest-converting leads often come from your past clients. (According to the Harvard Business Review, increasing customer retention rates by 5% increases profits by 25% to 95%.)

When you transform satisfied buyers and sellers into raving fans, you create a self-sustaining referral engine that costs nothing and produces better results than cold outreach.

The challenge is knowing how to create these relationships and keep them active. It requires consistent communication, genuine service, and strategic real estate marketing support that keeps you top of mind without turning them off.

Person putting coin into a piggy bank representing real estate marketing ROI and effective budget management for realtor homebuyer and seller lead generation

Why Smart Real Estate Marketing Beats Big Budgets for Realtors

Most real estate agents think they need to spend more money to get better marketing results. That’s not true. Smart real estate marketing that targets the right people with the right message will always outperform expensive campaigns that try to reach everyone.

When you’re a Realtor or team working with a limited budget (and aren’t we all?), success comes from spending wisely, not spending more. The most successful agents know that effective marketing ROI happens when you focus your efforts on proven strategies that actually work.

Front yard with ‘house for rent’ sign representing the property of an absentee home owner for real estate agent marketing

The Power of Absentee Owners in Real Estate Marketing

Absentee owners — out-of-area, inherited, investment, and vacation-home owners — are one of the highest-ROI listing niches for real estate agents. This guide shows how to find them, what to say, and which multichannel marketing plays create consistent listing opportunities.

Smart phone displays a QR code representing advanced techniques and technology in advertising for real estate agents and teams by marketing company 23 Window Media

Advertising for Real Estate: Beyond the Basics

Advertising for real estate today means more than basic online listings and traditional print ads. The agents who win in competitive markets use sophisticated digital strategies, smart targeting, and data to get better results. Here’s what actually works.

Most real estate agents stick to the same old marketing playbook: post on social media, hope for referrals, maybe buy some Facebook ads. But the top performers are doing something different. They’re using advanced tactics that turn marketing budgets into predictable lead generation machines.

At 23 Window Media, we work with luxury real estate agents who need more than cookie-cutter marketing. We’ve seen which strategies actually move the needle and which ones just drain your budget. Here’s what we’ve learned.

Send Us A Message

Jumpstart Your Sales Pipeline

With 23 Window Media

Find out how our marketing solutions can help you meet your objectives.

Schedule A Call
jumpstart your sales pipeline
Close
X
Menu
(858) 208-0558
[email protected]
Instagram