23 Window Media

Video Marketing for Real Estate: The Ultimate Guide for Agents

pexels george milton 6954220 scaled

Video marketing for real estate is one of the most powerful tools agents have to showcase properties, build their personal brand, and generate a steady stream of leads. In today’s digital world, home buyers and sellers expect video.

Why Video is a Game-Changer for Real Estate Marketing

Video immerses viewers in a property or neighborhood in a way photos alone can’t match. It builds an emotional connection and speeds up decision-making. For agents, video helps you stand out, demonstrate your expertise, and form personal connections with potential clients. It works at every stage of the sales funnel to attract, nurture, and convert leads.

pexels mikhail nilov 7777151

The Most Effective Types of Real Estate Videos

Types of real estate marketing videos you might consider creating include:

  • Property tours and listing videos
  • Agent profiles and introductions
  • Client testimonials and success stories
  • Neighborhood and community guides
  • Educational content (home buying/selling tips, market updates, etc.)

It’s important to focus on providing value and building trust, not just selling. Mix listing videos with brand-building content.

pexels mjlo 2872418 scaled

Video Marketing Best Practices for Social Media

To get the most out of video on social media:

  • Post consistently, at least weekly
  • Optimize for each platform (square for Instagram, vertical for Stories/TikTok)
  • Use captions since most watch without sound
  • Include strong calls-to-action
  • Engage with comments to boost reach
  • Promote listings and educational videos with paid ads

Pro Tip: Keep social videos short (30-60 seconds), but link to longer content like listing tours and market updates on YouTube and your website. That means less work for you in creating social content, while putting your social content to work!

pexels alex staudinger 829197 1732414 scaled

Keys to Real Estate Video Marketing Success

Now you know what types of videos to create. Finally, follow these tips to really maximize your video marketing ROI:

  • Batch create content to save time
  • Invest in good lighting, sound, and editing
  • Hire a professional videographer for listing videos
  • Optimize your YouTube channel for SEO
  • Create lead magnets and use retargeting ads
  • Always include contact info and calls-to-action
  • Track your results, test different approaches, and continuously improve your video strategy.

With video marketing for real estate, you can become the go-to agent in your market. Need help? Ask the experts!

Our team at 23 Window Media has over 100 years of combined business-building and executive-level real estate marketing experience. Reach out and let’s explore how you can win more business and grow your sphere.

More Posts

Smart phone displays a QR code representing advanced techniques and technology in advertising for real estate agents and teams by marketing company 23 Window Media

Advertising for Real Estate: Beyond the Basics

Advertising for real estate today means more than basic online listings and traditional print ads. The agents who win in competitive markets use sophisticated digital strategies, smart targeting, and data to get better results. Here’s what actually works.

Most real estate agents stick to the same old marketing playbook: post on social media, hope for referrals, maybe buy some Facebook ads. But the top performers are doing something different. They’re using advanced tactics that turn marketing budgets into predictable lead generation machines.

At 23 Window Media, we work with luxury real estate agents who need more than cookie-cutter marketing. We’ve seen which strategies actually move the needle and which ones just drain your budget. Here’s what we’ve learned.

Blank door hanger for Realtors hangs on a wooden door to represent local real estate marketing for luxury agents by 23 Window Media

Door Hangers for Realtors: Powerful Local Real Estate Marketing That Still Works

Door hangers for Realtors remain one of the most effective old-school marketing tactics that continue to deliver impressive results in the digital age.

Let’s be honest: in a world of Instagram ads and automated email blasts, door hangers feel almost too simple. But that’s exactly why they work. These physical pieces of marketing land directly in your ideal client’s hands (or on their doorknob), demanding attention in ways digital ads can’t. No spam filters. No algorithms. Just you, your brand, and a homeowner wondering, “Should I call them?”

At 23 Window Media, we’ve helped hundreds of agents use door hangers to boost their presence in specific neighborhoods. The secret? Door hangers aren’t just another piece of flashy tech. They’re about making real connections. For luxury agents competing in crowded markets, that personal touch matters more than ever.

Mailbox representing mailing lists for Realtors and real estate marketing for agents in 2025

Mailing Lists for Realtors: How to Target and Convert Seller Leads

Curious about mailing lists for Realtors? There’s a lot of bad or conflicting information out there about mail marketing lists for real estate agents. However, using “snail mail” marketing effectively can transform your prospecting efforts and significantly boost your real estate business.

At 23 Window Media, we’ve helped many agents implement targeted direct mail campaigns to connect with potential sellers and buyers in their local markets. This guide will walk you through everything you need to know about finding, purchasing, and how to use real estate mailing lists to generate quality leads.

Want to jump-start the mail marketing process? View our comprehensive Real Estate Mailing List Guide.

Woman holding business cards for real estate agents and realtors in 2025

Business Cards for Real Estate Agents: Why They Still Matter

Business cards for real estate agents are still relevant in 2025. Surprised? We’re not! In an industry built on trust and personal connections, a well-designed business card is so much more than your contact info. It’s a handshake you leave behind. At 23 Window Media, we see business cards as a simple, effective tool for real estate lead generation and brand-building.

Send Us A Message

Jumpstart Your Sales Pipeline

With 23 Window Media

Find out how our marketing solutions can help you meet your objectives.

Schedule A Call
jumpstart your sales pipeline
Close
X
Menu
(858) 208-0558
[email protected]
Instagram