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Advertising for Real Estate: Beyond the Basics

Advertising for real estate today means more than basic online listings and traditional print ads. The agents who win in competitive markets use sophisticated digital strategies, smart targeting, and data to get better results. Here’s what actually works.

Most real estate agents stick to the same old marketing playbook: post on social media, hope for referrals, maybe buy some Facebook ads. But the top performers are doing something different. They’re using advanced tactics that turn marketing budgets into predictable lead generation machines.

At 23 Window Media, we work with luxury real estate agents who need more than cookie-cutter marketing. We’ve seen which strategies actually move the needle and which ones just drain your budget. Here’s what we’ve learned.

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Blank door hanger for Realtors hangs on a wooden door to represent local real estate marketing for luxury agents by 23 Window Media

Door Hangers for Realtors: Powerful Local Real Estate Marketing That Still Works

Door hangers for Realtors remain one of the most effective old-school marketing tactics that continue to deliver impressive results in the digital age.

Let’s be honest: in a world of Instagram ads and automated email blasts, door hangers feel almost too simple. But that’s exactly why they work. These physical pieces of marketing land directly in your ideal client’s hands (or on their doorknob), demanding attention in ways digital ads can’t. No spam filters. No algorithms. Just you, your brand, and a homeowner wondering, “Should I call them?”

At 23 Window Media, we’ve helped hundreds of agents use door hangers to boost their presence in specific neighborhoods. The secret? Door hangers aren’t just another piece of flashy tech. They’re about making real connections. For luxury agents competing in crowded markets, that personal touch matters more than ever.

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Mailing Lists for Realtors: How to Target and Convert Seller Leads

Curious about mailing lists for Realtors? There’s a lot of bad or conflicting information out there about mail marketing lists for real estate agents. However, using “snail mail” marketing effectively can transform your prospecting efforts and significantly boost your real estate business.

At 23 Window Media, we’ve helped many agents implement targeted direct mail campaigns to connect with potential sellers and buyers in their local markets. This guide will walk you through everything you need to know about finding, purchasing, and how to use real estate mailing lists to generate quality leads.

Want to jump-start the mail marketing process? View our comprehensive Real Estate Mailing List Guide.

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Woman holding business cards for real estate agents and realtors in 2025

Business Cards for Real Estate Agents: Why They Still Matter

Business cards for real estate agents are still relevant in 2025. Surprised? We’re not! In an industry built on trust and personal connections, a well-designed business card is so much more than your contact info. It’s a handshake you leave behind. At 23 Window Media, we see business cards as a simple, effective tool for real estate lead generation and brand-building.

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Thank you note and closing gift ideas for home buyer clients of Realtors

12 Creative Buyer Closing Gift Ideas for Realtors

Selecting the perfect buyer closing gift is a strategic way for real estate agents to say thanks, leave a lasting impression, and nurture client relationships that may lead to valuable referrals. A thoughtful closing gift shows appreciation for your buyer clients’ business and creates a memorable end to their home buying experience. At 23 Window Media, we’ve gathered up 12 of the most effective closing gift strategies that generate happier clients and more long-term referrals for Realtors. Let’s get started.

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A dog sits inside a mailbox, representing the fun and effective idea of direct mail marketing for Realtors and real estate agents for cost-effective lead generation

Direct Mail Marketing for Realtors: Tips and Tricks for Cost-Effective Lead Gen

Direct mail marketing remains a powerful tool for real estate agents looking to generate leads effectively. While digital marketing dominates many industries, the tangible and personal nature of direct mail can provide a unique edge in real estate—a field where trust, local expertise, and personal connections matter most. In this blog, we’ll explore actionable tips and strategies to help Realtors maximize their direct mail campaigns while keeping costs manageable.

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