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Person putting coin into a piggy bank representing real estate marketing ROI and effective budget management for realtor homebuyer and seller lead generation

Why Smart Real Estate Marketing Beats Big Budgets for Realtors

Most real estate agents think they need to spend more money to get better marketing results. That’s not true. Smart real estate marketing that targets the right people with the right message will always outperform expensive campaigns that try to reach everyone.

When you’re a Realtor or team working with a limited budget (and aren’t we all?), success comes from spending wisely, not spending more. The most successful agents know that effective marketing ROI happens when you focus your efforts on proven strategies that actually work.

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September 19, 2025 No Comments
Front yard with ‘house for rent’ sign representing the property of an absentee home owner for real estate agent marketing

The Power of Absentee Owners in Real Estate Marketing

Absentee owners — out-of-area, inherited, investment, and vacation-home owners — are one of the highest-ROI listing niches for real estate agents. This guide shows how to find them, what to say, and which multichannel marketing plays create consistent listing opportunities.

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August 18, 2025 No Comments
Smart phone displays a QR code representing advanced techniques and technology in advertising for real estate agents and teams by marketing company 23 Window Media

Advertising for Real Estate: Beyond the Basics

Advertising for real estate today means more than basic online listings and traditional print ads. The agents who win in competitive markets use sophisticated digital strategies, smart targeting, and data to get better results. Here’s what actually works.

Most real estate agents stick to the same old marketing playbook: post on social media, hope for referrals, maybe buy some Facebook ads. But the top performers are doing something different. They’re using advanced tactics that turn marketing budgets into predictable lead generation machines.

At 23 Window Media, we work with luxury real estate agents who need more than cookie-cutter marketing. We’ve seen which strategies actually move the needle and which ones just drain your budget. Here’s what we’ve learned.

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July 15, 2025 No Comments
Blank door hanger for Realtors hangs on a wooden door to represent local real estate marketing for luxury agents by 23 Window Media

Door Hangers for Realtors: Powerful Local Real Estate Marketing That Still Works

Door hangers for Realtors remain one of the most effective old-school marketing tactics that continue to deliver impressive results in the digital age.

Let’s be honest: in a world of Instagram ads and automated email blasts, door hangers feel almost too simple. But that’s exactly why they work. These physical pieces of marketing land directly in your ideal client’s hands (or on their doorknob), demanding attention in ways digital ads can’t. No spam filters. No algorithms. Just you, your brand, and a homeowner wondering, “Should I call them?”

At 23 Window Media, we’ve helped hundreds of agents use door hangers to boost their presence in specific neighborhoods. The secret? Door hangers aren’t just another piece of flashy tech. They’re about making real connections. For luxury agents competing in crowded markets, that personal touch matters more than ever.

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June 19, 2025 No Comments
Mailbox representing mailing lists for Realtors and real estate marketing for agents in 2025

Mailing Lists for Realtors: How to Target and Convert Seller Leads

Curious about mailing lists for Realtors? There’s a lot of bad or conflicting information out there about mail marketing lists for real estate agents. However, using “snail mail” marketing effectively can transform your prospecting efforts and significantly boost your real estate business.

At 23 Window Media, we’ve helped many agents implement targeted direct mail campaigns to connect with potential sellers and buyers in their local markets. This guide will walk you through everything you need to know about finding, purchasing, and how to use real estate mailing lists to generate quality leads.

Want to jump-start the mail marketing process? View our comprehensive Real Estate Mailing List Guide.

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May 15, 2025 No Comments
Woman holding business cards for real estate agents and realtors in 2025

Business Cards for Real Estate Agents: Why They Still Matter

Business cards for real estate agents are still relevant in 2025. Surprised? We’re not! In an industry built on trust and personal connections, a well-designed business card is so much more than your contact info. It’s a handshake you leave behind. At 23 Window Media, we see business cards as a simple, effective tool for real estate lead generation and brand-building.

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April 15, 2025 No Comments
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