Guide to Building a Targeted Mailing List for Real Estate Marketing
One of the most effective ways for real estate agents to reach potential clients is through direct mail marketing. To ensure your postcards or market reports are delivered to the right audience, it’s essential to create a well-targeted mailing list.
This guide will walk you through the steps of building a mailing list for your real estate postcards, whether by collaborating with a title representative, using the MLS (Multiple Listing Service), or purchasing a mailing list online from reputable providers.
Step 1: Define Your Target Audience
Before you start pulling a mailing list, it’s crucial to define your ideal target audience. Consider factors such as location, property type, demographics, and specific criteria related to your niche. A well-defined target audience will increase the effectiveness of your postcard marketing campaign.
Step 2: Obtain Your Desired Mailing List
Option 1: Collaborate with a Title Representative
Utilize a Title Representative
- Reach out to a trusted title company or representative in your area who can assist you in pulling a mailing list.
- Clearly communicate your target audience criteria to the title representative. This may include location, property type, price range, and any other specific parameters.
- The title company will use their access to property records to generate a list of potential leads matching your criteria.
Use an Online Title Tool (If Available)
Some title companies offer online tools that allow real estate agents to search for potential leads independently. If your title company provides this service, take advantage of it by inputting your criteria and downloading the list.
Option 2: Utilize the MLS (Multiple Listing Service)
Work with MLS Access (For Licensed Real Estate Agents)
- Access your MLS: Log in to your MLS platform using your credentials. MLS databases contain comprehensive property information.
- Set search criteria: Use the MLS search function to input your target criteria, including location, property type, price range, and other relevant details.
- Export the list: After refining your search results, export the list of potential leads in a compatible format (e.g., CSV or Excel).
Collaborate with an MLS Expert
If you are not familiar with the MLS system or do not have direct access, collaborate with a colleague or assistant who is experienced with MLS searches. They can help you pull the list based on your criteria.
Option 3: Purchase a Mailing List Online
If you prefer a more convenient option, you can purchase a mailing list online from reputable providers. Some popular real estate mailing list providers include:
- ATTOM
- ListSource
- PropStream
- Data Axle
- Melissa Data
When purchasing a mailing list online, ensure that you can specify your criteria to target your desired audience accurately. Review the data sources, accuracy guarantees, and pricing options offered by these providers.
Step 3: Review and Clean the List
Once you have your mailing list, it’s crucial to review and clean it to ensure accuracy. Remove duplicate entries, verify addresses, and correct any errors or discrepancies in the data.
Step 4: Share the List With 23WM
Upload the cleaned list during the online order process or email to info@23WindowMedia.com (in CSV or Excel format) and we will then send your beautiful marketing mailers on their way!
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